#WCW: Sade Adu

Celebrating her 57th birthday last Friday (January 16, 1959), we’ve chosen “Mama” Sade Adu as our #WCW this week!

#WCW – Sade Adu

Known for her amazingly soultry angelic voice, Sade stunned the 80s (and is still stunning us today) having co-written and sung songs like Smooth Operator, Your Love is King, The Sweetest Taboo and many more recents. Equally significant to us as a brand, Sade Adu (full name: Helen Fọláṣadé Adú) is one of many wonder women who’s heritage is Nigeria.

“[Born in Ibadan, Nigeria] Her father was Nigerian, a university teacher of economics; her mother Anne was an English nurse. Sade’s first single, Your Love Is King, became a top 10 British hit in February 1984, and with that her life, and that of the band, changed forever. The unstressed, understated elegance of the music in conjunction with her look – unspecifically exotic and effortlessly sophisticated – launched Sade as the female face of the style decade. Magazines queued to put her on the cover. “It wasn’t marketing,” she says, wearily. “It was just me. And I wasn’t trying to promote an image.” For most of the past 20 years, Sade has prioritised her personal life over her professional career, releasing only three studio albums of new material during that period. Her marriage to the Spanish film director Carlos Scola Pliego in 1989; the birth of her daughter in 1996 and her early 21st century move from North London to rural Gloucestershire, where she now lives with a new partner, have consumed much of her time and attention. And quite rightly so. “You can only grow as an artist as long as you allow yourself the time to grow as a person,” Sade says. “We’re all parents, our lives have all moved on. I couldn’t have made Soldier of Love any time before now, and though it’s been a long wait for the fans – and I am sorry about that – I’m incredibly proud of it.””

Quote from Sade.com
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